Ing. Petr Pfliegler
The Ruler“STUDIO - programový systém pro kadeřnické, kosmetické, masážní a relaxační salony”
Serves Beauty salons, hairdressers, massage therapists
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Ing. Petr Pfliegler anchors on a muted Orange (#64574d) as their primary brand signal, paired with Blue (#92adbd), and accented by Gray. The palette balances warm and cool tones.
#64574d
Primary
#e8e9e9
Background
#92adbd
Secondary
#fefefe
Background
#d3d4d4
Accent
#3e3e3e
Text
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Ing. Petr Pfliegler is formal and professional, authoritative and decisive, technically detailed.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Brno, CZ.
CZ
Brno, CZ
national
cs
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Brand Codes
Ing. Petr Pfliegler
The brand is named after the founder, emphasizing personal expertise and trust.
Open Sans
Used for body text, providing a clean and readable appearance.
STUDIO
Naming the software system as 'STUDIO', suggesting a creative and professional environment.
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