TJ Sokol Frýdek-Místek
The InnocentServes Local community members interested in sports and physical activities
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
The brand's values, personality, and voice profile strongly emphasize community involvement and a sense of belonging, making 'Community-focusedness' the core distinctive positioning concept. The brand's name and heritage further reinforce this focus.
Color Intelligence
TJ Sokol Frýdek-Místek anchors on a muted Blue (#3b424b) as their primary brand signal. The palette leans cool — projecting trust and professionalism.
#ffffff
Background
#e0e1e5
Background
#c5c7cd
Background
#a7a6ae
Background
#000000
Background
#3b424b
Primary
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
TJ Sokol Frýdek-Místek is warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Action shots of sports activities, Group photos of members
natural
full_color
flat
horizontal
rounded
moderate
slider
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Frýdek-Místek, CZ.
CZ
Frýdek-Místek, CZ
local
cs
TJ Sokol Frýdek-Místek is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by TJ Sokol Frýdek-Místek. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Sokol Tradition
References to the Sokol movement's long history and tradition.
Czech Identity
References to Czech culture and national identity.
Sokol Red
The consistent use of #af3a2f across the website for headings and accents.
TJ Sokol
Consistent use of 'TJ Sokol' in the organization's name and branding.
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