Sokol Nachod
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Sokol Nachod anchors on a vivid Red (#fa9577) as their primary brand signal, paired with Blue (#a0aed3). The palette leans warm — inviting and energetic.
#d2d2d2
Background
#fa9577
Primary
#000000
Background
#ffffff
Background
#212121
Text
#a0aed3
Secondary
Typography
Headings set in Madefor-Display (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Sokol Nachod uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Sokol Nachod is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
middle_school
direct
Design Playbook
Digital Footprint
Built on Wix.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Sokol Movement
The brand is part of the Sokol movement, a Czech gymnastics organization with a long history and cultural significance.
Traditional Gymnastics
The brand emphasizes traditional gymnastics and physical fitness, reflecting a heritage of physical culture.
Rounded shapes
The illustration style uses rounded shapes for the various elements.
Abstract Illustration
The illustration style is abstract and uses simple shapes to represent concepts.
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