Sokol Nemilany
The InnocentServes Local community members of all ages
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Sokol Nemilany anchors on a vivid Red (#e40a25) as their primary brand signal, paired with Red (#ea465b), and accented by Red. The palette leans warm — inviting and energetic.
#e40a25
Primary
#ea465b
Secondary
#f18492
Accent
#fce7ea
Accent
#a1c0c3
Accent
#6c594b
Accent
Typography
Headings set in SokolFugner-Regular (a display face — designed for headlines and visual impact), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Sokol Nemilany uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, geometric, symbolic.
Combination Mark
circle
Icon + Text
6/10
Brand Character
Sokol Nemilany is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
action shots, candid, group photos
natural
full color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Olomouc, CZ.
CZ
Olomouc, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Sokol Tradition
References to the Sokol movement's history and values.
Czech Flag Colors
Use of blue, red, and white, reminiscent of the Czech flag.
Sokol Fugner Font
Distinctive font used for headings, evoking a traditional feel.
Sokol Blue
Dominant blue color (#334aff) used in the logo and website elements.
Sokol Logo
The red circle with intertwined white letters 'S', 'L', and 'K' is a distinctive symbol of the Sokol organization.
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