What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
SOL anchors on a muted Blue (#4e5f66) as their primary brand signal, paired with Blue (#b2fafd), and accented by Green. The palette leans cool — projecting trust and professionalism.
#4e5f66
Primary
#b2fafd
Secondary
#9dfe0e
Accent
#0405fd
Accent
#899efd
Accent
#424dfd
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
SOL uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SOL is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Product-focused, Outdoor
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Kladno, CZ.
CZ
Kladno, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Forest Green
The shade #75b798 is used for key elements like buttons and accents, evoking nature and growth.
Local Production
Emphasis on local production in Kladno, Czech Republic.
Product Focus
Product names are descriptive and focus on the type of substrate.
Products & Business
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