Jiří Mikulka logo

Jiří Mikulka

The Everyman
Retail·Lighting·solarnisvetlo.cz

Serves Homeowners seeking affordable lighting solutions

font-eshoprychlepracticalaffordablereliableapproachable11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

affordabilitysustainabilitypracticalitycustomer satisfaction

Color Intelligence

Jiří Mikulka anchors on a muted Yellow (#464329) as their primary brand signal, paired with Yellow (#fbf30a), and accented by Yellow. The palette leans warm — inviting and energetic.

#464329

Primary

#fbf30a

Secondary

#a6a228

Accent

#fefefe

Background

#c0bfc1

Accent

#7e7c7a

Accent

warm palette(5w/1c)Yellow · Gray

Typography

Headings set in font-eshoprychle (a sans-serif — clean, modern, and optimized for digital), body in Nunito Sans (a sans-serif — clean, modern, and optimized for digital).

Aa
font-eshoprychleHeadingsSans Serif
Aa
Nunito SansBodySans Serif
Aa
Nunito SansnavigationSans Serif

Logo Anatomy

Moderate detail — balancing distinctiveness with versatility. Style: modern, minimalist.

Type

icon_symbol

Primary Shape

circle

Contains

Icon

Complexity

4/10

modernminimalist

Brand Character

Jiří Mikulka is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Confidence
75%
Enthusiasm
70%
Formality
60%
Warmth
55%
Technicality
35%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

solárnísvětloLEDžárovky

Design Playbook

Photography

product, stock

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Next.js.

Built withNext.js

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Jiří Mikulka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jiří Mikulka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Icon Symbol
Icon

Primary shape: circle

Complexity40%
modernminimalist

Brand Codes

Yellow (#fbf20a)

Signature ColorSupporting

Used for highlights and accents.

Consistency70%
Website
ActiveOccasional

Nunito Sans

Typography CodeSupporting

Modern font used for headings and body text.

Consistency80%
Website
ActiveOccasional

Jiří Mikulka

Founder FigureSupporting

The brand is named after the founder.

Consistency100%
Website
ActiveOccasional

Lightbulb

Illustration Style CodeSupporting

A yellow lightbulb with radiating lines is used as part of the logo.

Consistency90%
Website
ActiveOccasional

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