Sonett
The RulerServes Environmentally conscious consumers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Sonett anchors on Green (#bed895) as their primary brand signal, paired with Orange (#f9c285), and accented by Pink. The palette leans warm — inviting and energetic.
#bed895
Primary
#f9c285
Secondary
#ef7cad
Accent
#36bfef
Accent
#beab83
Accent
#7bd2ee
Accent
Typography
Headings set in Rubik (a sans-serif — clean, modern, and optimized for digital), body in Nunito (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Sonett uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Sonett is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on jQuery, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Green Accent
The shade #28a834 is used for key buttons and accents, reinforcing the brand's eco-friendly image.
Founding Year
Reference to the founding year (2026) to establish trust and longevity in the eco-friendly product market.
Minimalist Packaging
Product packaging features minimalist design with clear labeling, emphasizing natural ingredients and eco-friendliness.
Sonett logo
The logo features overlapping translucent circles in various colors (pink, yellow, green, blue) forming an abstract shape.
Bottle design
The product bottles have a consistent design with a white label and a simple, clean aesthetic.
Social Media Intelligence
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