SPAK Foods, s.r.o. logo

SPAK Foods, s.r.o.

The Innocent

SPAK MÁ ŠMAK!

Food Production·Food·est. 2021·spak.cz

Serves Families and individuals who enjoy flavorful condiments and sauces.

Poppins-SemiBoldAuthenticFlavorfulTraditionalFamily-oriented11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityTasteTraditionCustomer Satisfaction

Color Intelligence

SPAK Foods, s.r.o. anchors on a vivid Red (#d20221) as their primary brand signal, paired with Red (#ea8897), and accented by Red. The palette leans warm — inviting and energetic.

#d20221

Primary

#ea8897

Secondary

#ffffff

Background

#eeeaea

Accent

#dacccb

Accent

#dd3f57

Accent

warm palette(6w/0c)Red

Typography

Headings set in Poppins-SemiBold (a sans-serif — clean, modern, and optimized for digital), body in Raleway-Regular (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
Poppins-SemiBoldHeadingsSans Serif
Aa
Poppins-Mediumsecondary_headingSans Serif
Aa
Raleway-RegularBodySans Serif
Aa
OpenSans-RegularcaptionSans Serif
Aa
Poppins-LightUISans Serif

Logo Anatomy

SPAK Foods, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, friendly.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleanfriendly

Brand Character

SPAK Foods, s.r.o. is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.

Enthusiasm
85%
Confidence
75%
Warmth
70%
Formality
35%
Urgency
35%
Voice Person

third

Reading Level

middle_school

CTA Style

playful

Signature Words

SPAKŠMAKkečup

Design Playbook

Photography

product, food

Lighting

natural

Color Treatment

saturated

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withwordpress
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ, communicating in 2 languages.

Origin

CZ

Market Scope

national

Languages

cs, sk

SPAK Foods, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SPAK Foods, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderncleanfriendly

Brand Codes

D20221

Signature ColorSupporting

Bright red used prominently in the logo and packaging.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

SPAK MÁ ŠMAK!

CatchphraseSupporting

Tagline emphasizing the taste of SPAK products.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

Red and White

Packaging CodeSupporting

Distinctive red and white packaging for their products.

Consistency70%
WebsiteAdvertisingSocial
ActiveOccasional

Bottle Shape

Packaging CodeSupporting

The ketchup and sauce bottles have a distinctive, slightly curved shape with a wide base and a narrower neck.

Consistency90%
Website
ActiveOccasional

Lifestyle Product Shots

Photography Style CodeSupporting

The product photography features lifestyle shots with the product in use or surrounded by fresh ingredients, often outdoors.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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