TJ Spartak Bílovec z.s.
The InnocentServes Local community members interested in sports
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
The brand's values, personality, and key brand codes all point towards a strong emphasis on local community and tradition, making 'Community-Focusedness' the core distinctive positioning concept.
Color Intelligence
TJ Spartak Bílovec z.s. anchors on a vivid Red (#c40c1e) as their primary brand signal, paired with Red (#d14958), and accented by Red. The palette leans warm — inviting and energetic.
#c40c1e
Primary
#d14958
Secondary
#f0c1c7
Accent
#e18791
Accent
#f7e1e3
Accent
#e8a4ab
Accent
Typography
Headings set in Alegreya Sans (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
TJ Spartak Bílovec z.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: sports, geometric, traditional.
Combination Mark
circle
Icon + Text
6/10
Brand Character
TJ Spartak Bílovec z.s. is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Action shots, Team photos
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Bílovec, CZ.
CZ
Bílovec, CZ
local
cs
TJ Spartak Bílovec z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by TJ Spartak Bílovec z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Spartak Blue
Consistent use of #007cba across the website for headings, links, and accents.
Alegreya Sans Headings
Use of Alegreya Sans for headings throughout the website.
Local Sports Tradition
Emphasis on being a local sports club with a long-standing tradition in Bílovec.
Czech Sports Club
References to Czech sports culture and community.
TJ Spartak
Consistent use of the name 'TJ Spartak' to identify the club.
Mountain Silhouette
A mountain silhouette with a figure running in front of it, used as a recurring visual motif.
Shield Logo
The shield-shaped logo is divided into sections featuring various sports icons.
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