Sphere
The Ruler“Největší věrnostní program Sphere v ČR a SR”
Serves Consumers seeking discounts and rewards
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Sphere anchors on a vivid Blue (#005cbf) as their primary brand signal, paired with Purple (#e9e6ed), and accented by Orange. The palette balances warm and cool tones.
#005cbf
Primary
#000000
Background
#fdfdfd
Background
#e9e6ed
Secondary
#ffba00
Accent
#7bdcb5
Accent
Typography
Headings set in ff-meta-serif-web-pro (a serif — evoking tradition, authority, and print heritage), body in Poppins (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Sphere uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Sphere is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Regional presence, based in CZ, communicating in 3 languages.
CZ
regional
cs, sk, en
Sphere is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Sphere. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Sapphire Blue
Used for the logo and primary branding, conveying trust and reliability.
Jedna karta, tisíce možností
Tagline emphasizing the versatility of the loyalty program.
Sphere Font
The image features a bold, sans-serif typeface for the word "Sphere", with a smaller, different font used for "od 1994" underneath.