SpiritRadar
The Ruler“Spirit Radar - The next generation platform for rum and whisky collectors”
Serves Rum and whisky collectors
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
SpiritRadar anchors on Blue (#1c2c49) as their primary brand signal, paired with Blue (#1f90d6), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#1c2c49
Primary
#1f90d6
Secondary
#d7e0e6
Accent
#005964
Accent
#000000
Background
#adb0ae
Accent
Typography
SpiritRadar uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
SpiritRadar uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, digital.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
SpiritRadar is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Global presence, based in US.
US
global
en
SpiritRadar is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SpiritRadar. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: abstract
Brand Codes
Dark Navy
Used in the header and main background.
Open Sans
Used throughout the website for readability and a modern feel.
Radar
Implies discovery and tracking of spirits.
Bottle arrangement
Arrangement of bottles of alcohol with a slight reflection on a white surface.
Social Media Intelligence
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