SPOKE logo

SPOKE

The Ruler
Retail·Sports Equipment Retailer·spoke.cz

Serves Sports enthusiasts and athletes

Open SansReliableActivePracticalEnergetic10/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityPerformanceCustomer ServiceExpertise

Color Intelligence

SPOKE anchors on a vivid Red (#ca0202) as their primary brand signal, paired with Red (#d63535), and accented by Red. The palette leans warm — inviting and energetic.

#ca0202

Primary

#d63535

Secondary

#f5d1d1

Accent

#ea9898

Accent

#df6060

Accent

#fefefe

Background

warm palette(6w/0c)Red

Typography

Headings set in SFProDisplay (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).

Aa
Open SansBodySans Serif
Aa
SFProDisplayHeadingsSans Serif

Logo Anatomy

SPOKE uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

SPOKE is authoritative and decisive.

Confidence
70%
Warmth
65%
Formality
60%
Enthusiasm
60%
Technicality
50%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

sportovnípotřebyběhcyklistikamotokros

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

SPOKE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SPOKE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#ca0202

Signature ColorSupporting

Red color used for the logo and accents.

Consistency80%
WebsiteSocial
ActiveOccasional

Product Focus

Naming ConventionSupporting

Naming focuses on sports equipment.

Consistency90%
Website
ActiveOccasional

Stylized 'e'

Signature ShapeSupporting

A red, stylized letter 'e' that resembles an oval with a curved line cutting through it.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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