Spolek Peksův mlýn
The Jester“Najdete nás i na Facebooku”
Serves Parents of children aged 6-15
What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
Spolek Peksův mlýn anchors on Blue (#bfcce1) as their primary brand signal, paired with Blue (#83a7ca), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#bfcce1
Primary
#83a7ca
Secondary
#76c3ed
Accent
#fdfdfd
Background
#1396d1
Accent
#84a0a6
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Poppins (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Spolek Peksův mlýn uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: playful, traditional, nature-inspired.
Combination Mark
organic
Icon + Text
6/10
Brand Character
Spolek Peksův mlýn is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
candid, outdoor, action
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: organic
Brand Codes
Sky Blue
Used extensively throughout the site, evoking feelings of youth, fun, and outdoor activities.
Oswald
Friendly and approachable font choice, suitable for a children's camp.
Tradiční dětský tábor
Emphasizing the tradition and history of the children's camp.
Water wheel
A stylized water wheel icon is used in the logo and appears to be a recurring symbol.
Flat, geometric illustrations
The logo and other visual elements use a flat, geometric illustration style with limited color palettes.
Social Media Intelligence
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