Sport Šefčík logo

Sport Šefčík

The Everyman
Retail·Sporting Goods Store·est. 2000·sportsefcik.cz

Serves Outdoor enthusiasts and sports participants

Open SansReliablePracticalHelpfulOutdoorsy11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityExpertiseCustomer ServiceCommunity

Color Intelligence

Sport Šefčík anchors on Red (#d69b8d) as their primary brand signal, paired with Red (#423635), and accented by Orange. The palette leans warm — inviting and energetic.

#d69b8d

Primary

#423635

Secondary

#1c1917

Accent

#d6e3e7

Accent

#f0e5e3

Accent

#c12d35

Accent

warm palette(5w/1c)Red · Orange · Blue

Typography

Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).

Aa
Open SansBodySans Serif
Aa
ArialHeadingsSans Serif

Logo Anatomy

Sport Šefčík uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Sport Šefčík is authoritative and decisive, energetic and passionate.

Confidence
80%
Enthusiasm
75%
Warmth
60%
Technicality
60%
Formality
55%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

LyžeJízdní kolaServisPůjčovnaBazar

Design Playbook

Photography

product photography, action shots

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Hero Approach

image

Digital Footprint

.

Market Presence

Local market, headquartered in Benešov, CZ.

Origin

CZ

Headquarters

Benešov, CZ

Market Scope

local

Languages

cs

Sport Šefčík is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Sport Šefčík. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

#c12d35

Signature ColorSupporting

Red color used for primary brand elements, conveying energy and excitement.

Consistency80%
Website
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing a clean and readable experience.

Consistency90%
Website
ActiveOccasional

Sport + Surname

Naming ConventionSupporting

Brand name combines sport and the owner's surname.

Consistency100%
Website
ActiveOccasional

Sport 2000 font

Typography CodeSupporting

The font used for "Sport Šefčík" is a bold, sans-serif typeface with a slightly condensed appearance, creating a strong and modern look.

Consistency90%
Website
ActiveOccasional

Red and Black Circle

Signature ShapeSupporting

The logo features a red and black circle with the text "SPORT 2000" inside, creating a distinctive visual element.

Consistency90%
Website
ActiveOccasional

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