Sportano.cz
The Everyman“Sportano - sportovní obchod”
Serves Sports enthusiasts
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Sportano.cz anchors on a vivid Red (#feccc3) as their primary brand signal, paired with Red (#fd2700), and accented by Red. The palette leans warm — inviting and energetic.
#feccc3
Primary
#fd2700
Secondary
#ffffff
Background
#fe8d79
Accent
#000000
Background
#e2e4e9
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Sportano.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Sportano.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on Magento, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 12 languages.
CZ
national
cs, pl, ro, hu, bg, de, sk, en, lt, uk, it, x
Sportano.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Sportano.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
FD2700
Bright red color used for primary buttons and accents, conveying energy and excitement.
Poppins
Modern and clean font used for headings, providing a contemporary feel.
Social Media Intelligence
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