Doklama, s.r.o. logo

Doklama, s.r.o.

The Everyman
Hospitality·Pension·sportcentrumstaresplavy.cz

Serves Families and sports enthusiasts seeking accommodation near Máchovo jezero

Open SansRelaxedFriendlyOutdoorsyWelcoming11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

RelaxationSportsNatureCommunity

Color Intelligence

Doklama, s.r.o. anchors on a muted Blue (#3a3a4e) as their primary brand signal, paired with Yellow (#5c5a46), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#3a3a4e

Primary

#5c5a46

Secondary

#1177a3

Accent

#1094c0

Accent

#0eb8e4

Accent

#aea6a9

Background

cool palette(2w/4c)Blue · Yellow · Gray

Typography

Headings set in Trebuchet MS (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
Trebuchet MSHeadingsSans Serif
Aa
Georgiasecondary_headingSerif
Aa
ArialUISans Serif
Aa
Open Sans SemiboldnavigationSans Serif

Logo Anatomy

Doklama, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Doklama, s.r.o. is energetic and passionate, simply spoken and accessible.

Enthusiasm
70%
Warmth
65%
Confidence
60%
Formality
55%
Nostalgia
35%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

direct

Signature Words

ubytovánísportovní vyžitírelaxaciMáchova jezera

Design Playbook

No design patterns detected

Digital Footprint

Built on React, active on 1 social platform.

Built withReact
Social
facebook

Market Presence

Local market, headquartered in Staré Splavy, CZ.

Origin

CZ

Headquarters

Staré Splavy, CZ

Market Scope

local

Languages

cs

Doklama, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Doklama, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#117daa

Signature ColorSupporting

Used in the header and as a primary accent color throughout the website.

Consistency85%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing a clean and readable appearance.

Consistency90%
Website
ActiveOccasional

Sport a relaxace

CatchphraseSupporting

Mentioned in the description, highlighting the core offerings.

Consistency70%
Website
ActiveOccasional

Máchovo jezero

Cultural SymbolSupporting

Reference to the lake, a local landmark.

Consistency60%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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