Sportcom.cz logo

Sportcom.cz

The Everyman

Sportovní vybavení – Sportcom.cz

Retail·Sporting Goods Retailer·est. 2018·sportcom.cz

Serves Amateur and semi-professional athletes

VerdanaReliablePracticalEnergeticApproachable10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityPerformanceCustomer SatisfactionAccessibility

Color Intelligence

Sportcom.cz anchors on a vivid Green (#3dbc02) as their primary brand signal, paired with Green (#c1d4a5), and accented by Green. The palette balances warm and cool tones.

#3dbc02

Primary

#c1d4a5

Secondary

#81cd3d

Accent

#605d61

Accent

#060506

Text

#fefefd

Background

balanced palette(1w/1c)Green · Gray

Typography

Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
VerdanaBodySans Serif
Aa
HelveticaHeadingsSans Serif
Aa
MondanavigationSans Serif

Logo Anatomy

Sportcom.cz uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Sportcom.cz is warm and approachable, energetic and passionate.

Warmth
80%
Enthusiasm
75%
Confidence
65%
Technicality
50%
Formality
45%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

sportvybavenídresymíčeobuv

Design Playbook

No design patterns detected

Digital Footprint

active on 2 social platforms.

Social
facebookyoutube

Market Presence

Nationwide presence, headquartered in Šumperk, CZ.

Origin

CZ

Headquarters

Šumperk, CZ

Market Scope

national

Languages

cs

Sportcom.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Sportcom.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Lime Green

Signature ColorSupporting

Used as a primary accent color, particularly for buttons and highlights, creating a modern and fresh feel.

Consistency80%
WebsiteSocial
ActiveOccasional

Verdana

Typography CodeSupporting

Used for headings and key text, providing a clean and modern aesthetic.

Consistency90%
WebsiteSocial
ActiveOccasional

Stick Figure Athlete

Illustration Style CodeSupporting

A green stick figure with arms raised in a celebratory pose is used as part of the logo.

Consistency90%
Website
ActiveOccasional

Sportcom.cz Font

Typography CodeSupporting

The 'Sportcom' part of the name is in black, while the '.cz' is in green, using a sans-serif font.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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