Sporten
The Innocent“v celé ČR máme 116 prodejen”
Serves Skiers and outdoor enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Sporten anchors on a vivid Red (#ef0d33) as their primary brand signal, and accented by Gray. The palette balances warm and cool tones.
#ef0d33
Primary
#ffffff
Background
#000000
Text
#cfd0d6
Accent
#323335
Text
#595c61
Accent
Typography
Headings set in Lexend (a sans-serif — clean, modern, and optimized for digital), body in Titillium Web (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Sporten uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Sporten is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
EF0D33
Used prominently in the logo and for accents, conveying energy and dynamism.
S láskou ke sněhu
Tagline meaning 'With love for snow'.
Český výrobce
Highlights the brand's Czech origin and manufacturing.
Social Media Intelligence
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