Sportion.cz
The Everyman“Sportion - e-shop plný kvalitního sportovního vybavení”
Serves Sports enthusiasts and active individuals
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Sportion.cz anchors on a muted Blue (#c0ccd8) as their primary brand signal, paired with Blue (#a1aebb), and accented by Blue. The palette balances warm and cool tones.
#c0ccd8
Primary
#a1aebb
Secondary
#43596e
Accent
#545533
Accent
#a2865f
Accent
#fefefe
Background
Typography
Headings set in Krona One (a display face — designed for headlines and visual impact), body in PT Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Sportion.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Sportion.cz is energetic and passionate, simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
Product-focused, Action
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Bootstrap, active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Kožichovice, CZ.
CZ
Kožichovice, CZ
national
cs
Sportion.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Sportion.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Sportion Blue
Used in the logo and website headers.
Krona One
Used for headings, giving a modern, sporty feel.
Product Category Navigation
Clear categorization of sports equipment on the homepage.
Sportion font
The Sportion logo uses a bold, sans-serif font with a slightly rounded appearance, giving it a modern and sporty feel.
Outdoor lifestyle photography
The website uses high-quality outdoor lifestyle photography featuring people in natural settings, often wearing the brand's apparel, to evoke a sense of adventure and connection with nature.
Social Media Intelligence
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