SportSoft logo

SportSoft

The Creator

SportSoft timing - Profesionální časomíra

Sports Technology·Timing and Registration Services·est. 2011·sportsoft.cz

Serves Sports event organizers and participants

RobotoReliableProfessionalInnovativeTechnical10/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

AccuracyEfficiencyTechnological AdvancementCustomer Satisfaction

Color Intelligence

SportSoft anchors on a vivid Orange (#efb214) as their primary brand signal, paired with Orange (#5a5348), and accented by Gray. The palette leans warm — inviting and energetic.

#efb214

Primary

#221e1f

Background

#fcfcfc

Background

#5a5348

Secondary

#c3c2c2

Accent

#785b1b

Accent

warm palette(6w/0c)Orange · Gray

Typography

SportSoft uses Roboto across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.

Aa
RobotoBodySans Serif
Aa
RobotoHeadingsSans Serif
Aa
Karlasecondary_headingSans Serif
Aa
HelveticaUISans Serif

Logo Anatomy

SportSoft uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, technical, dynamic.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderntechnicaldynamic

Brand Character

SportSoft is authoritative and decisive, cool and detached, energetic and passionate — also technically detailed.

Confidence
85%
Enthusiasm
75%
Technicality
70%
Formality
65%
Urgency
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

časomíraregistrační systémLIVE výsledkyGPS trackingLIVE streamy

Design Playbook

Photography

action, event

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
youtubeinstagramfacebook

Market Presence

Nationwide presence, headquartered in Vimperk, CZ.

Origin

CZ

Headquarters

Vimperk, CZ

Market Scope

national

Languages

cs

SportSoft is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SportSoft. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderntechnicaldynamic

Brand Codes

Vivid Yellow

Signature ColorSupporting

Used for highlights, buttons, and accents throughout the website.

Consistency85%
WebsiteSocial
ActiveOccasional

Roboto

Typography CodeSupporting

Used for headings and body text, providing a clean and modern look.

Consistency90%
WebsiteSocial
ActiveOccasional

Timing System

Proprietary TechnologySupporting

The website promotes their registration and timing system.

Consistency95%
WebsiteAdvertisingSocial
ActiveOccasional

Target S

Signature ShapeSupporting

A stylized letter 'S' inside a target-like circle with a segment highlighted in yellow.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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