SPX FLOW logo

SPX FLOW

The Creator

SPX FLOW delivers innovative mixing, separation, and fluid-handling technologies that help industries worldwide improve efficiency, safety, and productivity.

Industrial Processing Solutions·Industrial Equipment·spxflow.com

Serves Industrial businesses

Barlow Semi CondensedInnovativeEfficientReliableTechnical11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

InnovationEfficiencySafetyProductivityGlobal Reach

Color Intelligence

SPX FLOW anchors on Green (#48b473) as their primary brand signal, paired with Green (#68c08b), and accented by Gray. The palette leans cool — projecting trust and professionalism.

#48b473

Primary

#68c08b

Secondary

#73777c

Accent

#1e5048

Accent

#49a943

Accent

#8ecea8

Accent

cool palette(0w/6c)Green · Gray · Blue

Typography

Headings set in Barlow Semi Condensed (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
Barlow Semi CondensedHeadingsSans Serif
Aa
Open SansBodySans Serif
Aa
Segoe UIsecondary_headingSans Serif
Aa
RobotoUISans Serif
Aa
Helvetica NeuenavigationSans Serif

Logo Anatomy

SPX FLOW uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

SPX FLOW is formal and professional, authoritative and decisive, technically detailed.

Confidence
85%
Formality
75%
Technicality
70%
Enthusiasm
55%
Warmth
50%
Voice Person

third

Reading Level

college

CTA Style

direct

Signature Words

Industrial Processing SolutionsMixingSeparationFluid-HandlingEfficiency

Design Playbook

No design patterns detected

Digital Footprint

active on 4 social platforms.

Social
linkedinyoutubetwitterfacebook

Market Presence

Global presence, based in US.

Origin

US

Market Scope

global

Languages

en

SPX FLOW is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SPX FLOW. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

48B473

Signature ColorSupporting

Green used for accents and highlights, conveying innovation and sustainability.

Consistency75%
WebsiteSocial
ActiveOccasional

Barlow Semi Condensed

Typography CodeSupporting

Used for headings, providing a modern and professional look.

Consistency85%
Website
ActiveOccasional

Mixing, Separation, and Fluid-Handling Technologies

Proprietary TechnologySupporting

The company specializes in these technologies, highlighting their expertise.

Consistency90%
WebsiteSocial
ActiveOccasional

SPX FLOW Logo

Typography CodeSupporting

The SPX FLOW logo features a bold, sans-serif typeface with a distinctive horizontal line above the word "FLOW".

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook