Squire Patton Boggs logo

Squire Patton Boggs

The Ruler

We operate at the leading edges of law, business, and policy in over 40 countries across 4 continents.

Legal Services·Law Firm·squirepattonboggs.com

Serves Businesses and organizations requiring legal and policy expertise

arboriaKnowledgeableGlobalInfluentialProfessional11/12 intel

What Drives Them

👑
The Ruler

Commands authority and sets the standard for the category.

ExcellenceInnovationCollaborationIntegrityGlobal Perspective

Color Intelligence

Squire Patton Boggs anchors on a vivid Blue (#05d0c1) as their primary brand signal, paired with Blue (#2d414b), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#05d0c1

Primary

#2d414b

Secondary

#00a69d

Accent

#6d838a

Accent

#f1f1f1

Background

#000000

Background

cool palette(2w/4c)Blue · Gray

Typography

Headings set in arboria (a serif — evoking tradition, authority, and print heritage), body in ivymode (a serif — evoking tradition, authority, and print heritage).

Aa
arboriaHeadingsSerif
Aa
ivymodeBodySerif

Logo Anatomy

Squire Patton Boggs uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Squire Patton Boggs is formal and professional, authoritative and decisive, cool and detached — also technically detailed.

Confidence
95%
Formality
90%
Technicality
80%
Exclusivity
70%
Enthusiasm
40%
Voice Person

third

Reading Level

graduate

CTA Style

formal

Signature Words

globally connectedlaw firmleading edges

Design Playbook

No design patterns detected

Digital Footprint

active on 5 social platforms.

Social
linkedintwitterinstagramyoutubefacebook

Market Presence

Global presence, based in US.

Origin

US

Market Scope

global

Languages

en

Squire Patton Boggs is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Squire Patton Boggs. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

05D0C1

Signature ColorSupporting

A bright teal used as a primary accent color throughout the website.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

arboria

Typography CodeSupporting

Used for headings, providing a professional and authoritative feel.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

SPB

Acronym CodeSupporting

The company sometimes uses its acronym in its branding.

Consistency60%
Social
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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