SSAB
The Creator“Steel is everywhere. SSAB is a global leader in special and premium steels, redefining the future of steel and leading the transformation in the industry. We are pushing the boundaries of innovation w”
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
SSAB anchors on Blue (#bdd9df) as their primary brand signal, paired with Blue (#b6c2c8), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#bdd9df
Primary
#b6c2c8
Secondary
#8899a1
Accent
#006983
Accent
#8cc0cc
Accent
#398da1
Accent
Typography
Headings set in SSABSansPro (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
SSAB uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, corporate, clean.
Wordmark
rectangle
Text
3/10
Brand Character
SSAB is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
industrial, technical
natural
full_color
flat
top
rounded
balanced
image
Digital Footprint
Built on Next.js, active on 5 social platforms.
Market Presence
Global presence, based in SE, communicating in 23 languages.
SE
global
en, ar, zh, cs, pt, th, tr, vi, bg, hr, ja, hu, pl, ro, de, ru, es, fr, ko, sv, fi, it, id
SSAB is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SSAB. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
SSAB Blue
Uses a specific blue (#006983) consistently in the logo and design.
SSABSansPro
Uses SSABSansPro font, giving a modern and industrial feel.
A stronger, lighter, and more sustainable world
Repeatedly uses this phrase as a core message.
High-Strength Steel
Focuses on high-strength steel products.
SSAB Font
The SSAB logo and website use a specific sans-serif font that is clean and modern, contributing to the brand's visual identity.
X-Ray Car
The website features a distinctive x-ray style image of a car, highlighting the steel components within and suggesting innovation and transparency.
Social Media Intelligence
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