JK Šárka
The InnocentServes Families and individuals interested in horseback riding and outdoor activities
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
JK Šárka anchors on a muted Yellow (#434331) as their primary brand signal, paired with Yellow (#9a9c5d), and accented by Yellow. The palette leans warm — inviting and energetic.
#434331
Primary
#9a9c5d
Secondary
#686948
Accent
#c5c4a2
Accent
#151d1c
Background
#f5f5f4
Background
Typography
Headings set in Amatic SC (a handwritten style — projecting personality and human warmth), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
JK Šárka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
JK Šárka is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
JK Šárka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by JK Šárka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Olive Green
Used in the logo and website accents, reflecting the natural environment.
Amatic SC
Used for headings, providing a playful and rustic feel.
Equestrian Lifestyle
Photos of horses and riders in natural settings.
Horse outline logo
A simple, white outline of a horse's head and neck, used as a logo.
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