Staropramen
The Innocent“Na život, po našem!”
Serves Adult beer drinkers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Staropramen anchors on Orange (#c69e5b) as their primary brand signal, paired with Red (#c03c1b), and accented by Green. The palette leans warm — inviting and energetic.
#c69e5b
Primary
#c03c1b
Secondary
#024a2c
Accent
#fefdfd
Background
#000000
Background
#4e4a44
Text
Typography
Headings set in Heading Pro Double Regular (a sans-serif — clean, modern, and optimized for digital), body in Gibson (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Staropramen uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Staropramen is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms, offers dark mode.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
Staropramen is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Staropramen. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Staropramen Gold
Used in the logo and packaging, evoking the color of beer.
Gibson
Used for body text, providing a readable and modern feel.
Na život, po našem!
Tagline emphasizing individuality and enjoying life.
Czech Beer
References the Czech tradition of brewing beer.
Prague Brewery
Highlights the brand's origin in a Prague brewery.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
