Leoš Janeček - Stavební práce
The InnocentServes Homeowners and businesses in the Liberec region
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Leoš Janeček - Stavební práce anchors on a muted Orange (#cfc6be) as their primary brand signal, paired with Orange (#f2930c), and accented by Orange. The palette leans warm — inviting and energetic.
#cfc6be
Primary
#f2930c
Secondary
#99857e
Accent
#f6bc59
Accent
#faf8f5
Background
#362f36
Text
Typography
Headings set in aleobold (a sans-serif — clean, modern, and optimized for digital), body in archivo_regular (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Leoš Janeček - Stavební práce is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Construction site, Building exteriors
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Regional presence, headquartered in Světlá pod Ještědem, CZ.
CZ
Světlá pod Ještědem, CZ
regional
sk
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Brand Codes
Leoš Janeček
The brand is named after and represents the founder, Leoš Janeček, emphasizing personal service and reputation.
Local Service
Emphasis on serving the Liberec region, highlighting local expertise and community connection.
Green Accents
Uses #3c763d for alerts and confirmations, creating a sense of trust and reliability.
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