Štěpán Mráz - VW SERVIS
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Štěpán Mráz - VW SERVIS anchors on a vivid Orange (#f36b20) as their primary brand signal, paired with Orange (#f8af86), and accented by Orange. The palette leans warm — inviting and energetic.
#f36b20
Primary
#f8af86
Secondary
#fde7da
Accent
#f68d53
Accent
#ffffff
Background
#252a48
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Štěpán Mráz - VW SERVIS uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Štěpán Mráz - VW SERVIS is authoritative and decisive, cool and detached, technically detailed.
third
high_school
direct
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Orange
Uses a specific shade of orange (#f36b20) prominently.
VW SERVIS
Directly includes 'VW' in the name, indicating specialization.
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