STIHL
The Creator“Od roku 1926 vytváříme nářadí, které usnadňuje práci v přírodě. Naše výročí pro nás není jen ohlédnutím za minulostí – je to i závazek, že i nadále budeme stát po vašem boku s inovacemi a stejným odho”
Serves Professional landscapers and homeowners
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
STIHL anchors on a vivid Orange (#f3791f) as their primary brand signal, paired with Orange (#564d3a), and accented by Orange. The palette leans warm — inviting and energetic.
#f3791f
Primary
#564d3a
Secondary
#ed883c
Accent
#dddbd9
Background
#fdfdfd
Background
#2f2a1a
Background
Typography
Headings set in STIHL Contraface Digital Display Title (a display face — designed for headlines and visual impact), body in STIHL Contraface Digital Text Regular (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
STIHL uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, industrial, bold.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
STIHL is authoritative and decisive, energetic and passionate, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product, action, outdoor
natural
full_color
flat
horizontal
rounded
balanced
image_carousel
Digital Footprint
active on 4 social platforms.
Market Presence
Global presence, based in DE, communicating in 20 languages.
DE
global
cs, de, es, en, nl, fr, bg, it, el, da, fi, hu, ja, nb, pl, pt, ro, sr, sv, uk
STIHL is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by STIHL. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Stihl Orange
Used prominently on products and throughout the website.
STIHL Contraface Digital
Custom font family used for headings and body text, reinforcing brand recognition.
STIHL Engine Technology
Focus on innovative engine designs and performance.
Action in Nature
STIHL uses action photography of people using their equipment in natural settings, often forests.
STIHL logo shape
The STIHL logo has a distinctive shape with the brand name in a specific font and arrangement.
Social Media Intelligence
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