DEICHMANN
The RulerServes Families and individuals seeking affordable footwear
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
DEICHMANN anchors on a vivid Green (#019557) as their primary brand signal, paired with Green (#c9e8db), and accented by Green. The palette leans cool — projecting trust and professionalism.
#019557
Primary
#c9e8db
Secondary
#44b082
Accent
#87ccaf
Accent
#b4c4bd
Accent
#68bd9a
Accent
Typography
Headings set in opensans (a sans-serif — clean, modern, and optimized for digital), body in roboto (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
DEICHMANN uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
DEICHMANN is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
multinational, based in DE.
DE
multinational
de
DEICHMANN is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by DEICHMANN. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Green
Used in the logo and website design for a fresh and modern look.
Roboto
Used for headings and body text, providing a clean and readable experience.
Deichmann D
A stylized letter 'D' with a rounded, almost teardrop-shaped cutout on the lower left, set against a green square.
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