Storyshoes.cz logo

Storyshoes.cz

The Everyman

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Retail·Shoes·storyshoes.cz

Serves Parents of young children

Source Sans 3FriendlyReliablePracticalComfortable11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityComfortCustomer SatisfactionAffordability

Color Intelligence

Storyshoes.cz anchors on Pink (#ecc2d8) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.

#e4e4e4

Accent

#ecc2d8

Primary

#2f2f2f

Text

#ffffff

Background

#9a9a99

Accent

#575757

Accent

warm palette(6w/0c)Gray · Pink

Typography

Storyshoes.cz uses Source Sans 3 across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.

Aa
Source Sans 3BodySans Serif
Aa
Source Sans 3HeadingsSans Serif
Aa
Open Sanssecondary_headingSans Serif
Aa
ArialUISans Serif

Logo Anatomy

Storyshoes.cz uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

cleanmodern

Brand Character

Storyshoes.cz is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
75%
Enthusiasm
70%
Confidence
65%
Formality
50%
Technicality
30%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

playful

Signature Words

Storyshoesdětská obuv

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

standard

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Shoptet.

Built withShoptet

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Storyshoes.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Storyshoes.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
cleanmodern

Brand Codes

Source Sans 3

Typography CodeSupporting

Used for headings and body text, providing a modern and readable appearance.

Consistency80%
Website
ActiveOccasional

Light Pink

Signature ColorSupporting

Used for accents and highlights, conveying a playful and feminine feel.

Consistency70%
Website
ActiveOccasional

Dětská obuv Storyshoes

CatchphraseSupporting

Repeated phrase on the website.

Consistency80%
Website
ActiveOccasional

Footprint O

Signature ShapeSupporting

The letter 'O' in the brand name is replaced with a pink footprint graphic.

Consistency90%
Website
ActiveOccasional

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