What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Nový směr anchors on a muted Blue (#d1e2e3) as their primary brand signal, paired with Blue (#b9cecc), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#d1e2e3
Primary
#b9cecc
Secondary
#07778c
Accent
#930fa5
Accent
#649f8d
Accent
#cae41e
Accent
Typography
Headings set in Roboto Condensed, body in Roboto (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Nový směr uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Nový směr is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Nový směr is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Nový směr. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Teal
Used for headings and accents throughout the site.
Roboto Condensed
Used for headings, providing a modern and straightforward feel.
Heart-Handshake Logo
A turquoise heart shape containing a white handshake icon, symbolizing unity and support.
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