STUDNY ASAN
The InnocentServes Homeowners and businesses in need of well services
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Given the values (Quality, Expertise, Customer Satisfaction, Environmental Responsibility), personality (Reliable, Professional, Local, Practical), and voice profile (high confidence, warmth, and technicality), 'Reliableness' encapsulates the brand's commitment to providing dependable well services.
Color Intelligence
STUDNY ASAN anchors on Blue (#64c1ec) as their primary brand signal, paired with Blue (#45a2db), and accented by Blue. The palette balances warm and cool tones.
#64c1ec
Primary
#2e2e2d
Text
#000000
Background
#45a2db
Secondary
#4280c0
Accent
#ffffff
Background
Typography
Headings set in ETmonarch (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
STUDNY ASAN uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: clean, modern, professional.
Combination Mark
circle
Icon + Text
5/10
Brand Character
STUDNY ASAN is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Informative, Documentary
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Regional presence, headquartered in Uherské Hradiště, CZ.
CZ
Uherské Hradiště, CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Navy Blue
The brand uses a specific shade of navy blue (#020381) consistently in its logo and website elements.
Regional Focus
The brand emphasizes its location in the Zlín and Uherské Hradiště regions.
Service-Oriented Naming
The brand name 'STUDNY ASAN' directly relates to their core services of well construction and sanitation.
Water swirl
A blue swirl shape is used as a background element.
Circle S
The logo features a stylized letter S inside a circle.
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