Šumavská včela logo

Šumavská včela

The Innocent

Prodej šumavského medu a medové kosmetiky

Retail·Food·sumavskavcela.cz

Serves Consumers interested in natural and locally sourced honey and cosmetics.

Montserrat FlexNaturalTraditionalLocalAuthentic11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityNatural IngredientsLocal SourcingTradition

Color Intelligence

Šumavská včela anchors on a muted Blue (#44585f) as their primary brand signal, paired with Yellow (#e1b812), and accented by Blue. The palette leans warm — inviting and energetic.

#fafaf9

Background

#44585f

Primary

#e1b812

Secondary

#0097f5

Accent

#604041

Accent

#a99999

Accent

warm palette(4w/2c)Blue · Yellow · Red · Gray

Typography

Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Montserrat FlexHeadingsSans Serif
Aa
Noto Sans JPBodySans Serif
Aa
Abril FatFacesecondary_headingDisplay

Logo Anatomy

Šumavská včela uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Šumavská včela is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Enthusiasm
85%
Warmth
75%
Confidence
70%
Nostalgia
50%
Formality
45%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

šumavský medmedová kosmetikavčelařské potřebyprodejnaklatovy

Design Playbook

Photography

product, still life

Lighting

natural

Color Treatment

full color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on Webnode 2.

Built withWebnode 2

Market Presence

Local market, headquartered in Klatovy, CZ.

Origin

CZ

Headquarters

Klatovy, CZ

Market Scope

local

Languages

cs

Šumavská včela is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Šumavská včela. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Šumava Region

Cultural SymbolSupporting

References the Šumava region, known for its nature and honey production.

Consistency90%
Website
ActiveOccasional

Šumavský Med (Šumava Honey)

Proprietary IngredientSupporting

The honey sourced specifically from the Šumava region.

Consistency95%
Website
ActiveOccasional

E8BF10

Signature ColorSupporting

A golden yellow color used for honey-related elements on the website.

Consistency80%
Website
ActiveOccasional

Abril FatFace

Typography CodeSupporting

Used for headings, giving a traditional and slightly playful feel.

Consistency70%
Website
ActiveOccasional

Bee on Flower

MascotSupporting

A cartoon bee perched on a daisy-like flower is used as a mascot.

Consistency90%
Website
ActiveOccasional

Jar Label

Packaging CodeSupporting

The honey jars feature a label with a landscape scene and the text 'MED ZE ŠUMAVY'.

Consistency80%
Website
ActiveOccasional

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