Šumavská včela
The Innocent“Prodej šumavského medu a medové kosmetiky”
Serves Consumers interested in natural and locally sourced honey and cosmetics.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Šumavská včela anchors on a muted Blue (#44585f) as their primary brand signal, paired with Yellow (#e1b812), and accented by Blue. The palette leans warm — inviting and energetic.
#fafaf9
Background
#44585f
Primary
#e1b812
Secondary
#0097f5
Accent
#604041
Accent
#a99999
Accent
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Šumavská včela uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Šumavská včela is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
product, still life
natural
full color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Webnode 2.
Market Presence
Local market, headquartered in Klatovy, CZ.
CZ
Klatovy, CZ
local
cs
Šumavská včela is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Šumavská včela. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Šumava Region
References the Šumava region, known for its nature and honey production.
Šumavský Med (Šumava Honey)
The honey sourced specifically from the Šumava region.
E8BF10
A golden yellow color used for honey-related elements on the website.
Abril FatFace
Used for headings, giving a traditional and slightly playful feel.
Bee on Flower
A cartoon bee perched on a daisy-like flower is used as a mascot.
Jar Label
The honey jars feature a label with a landscape scene and the text 'MED ZE ŠUMAVY'.
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