ŠUMAVSKÝ PRAMEN
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ŠUMAVSKÝ PRAMEN anchors on Blue (#e6f0f8) as their primary brand signal, paired with Pink (#e9245e), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#e6f0f8
Primary
#e9245e
Secondary
#0a3155
Accent
#66819a
Accent
#e48eac
Accent
#d3d7e6
Accent
Typography
ŠUMAVSKÝ PRAMEN uses Source Sans Pro across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ŠUMAVSKÝ PRAMEN uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ŠUMAVSKÝ PRAMEN is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
ŠUMAVSKÝ PRAMEN is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ŠUMAVSKÝ PRAMEN. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Blue
Used extensively to evoke the purity and freshness of water.
Šumava Mountains
References to the region where the water originates.
Pramen
Using 'Pramen' (spring) in the name to emphasize the natural source.
Winged Deer
A red deer with wings is used as a mascot.
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