Superkalhotky.cz logo

Superkalhotky.cz

The Everyman
Retail·Clothing·superkalhotky.cz
Neue Haas GroteskPracticalReliableApproachable10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityAffordabilityCustomer Satisfaction

Color Intelligence

Superkalhotky.cz anchors on a vivid Orange (#fcaf00) as their primary brand signal, paired with Green (#00e159), and accented by Blue. The palette balances warm and cool tones.

#fcaf00

Primary

#00e159

Secondary

#3a88ff

Accent

#d6d8cb

Accent

#000000

Background

#7e7e7f

Background

balanced palette(3w/3c)Orange · Green · Blue · Yellow · Gray

Typography

Headings set in Neue Haas Grotesk (a sans-serif — clean, modern, and optimized for digital), body in neue-haas-grotesk-text (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Neue Haas GroteskHeadingsSans Serif
Aa
neue-haas-grotesk-displaysecondary_headingSans Serif
Aa
neue-haas-grotesk-textBodySans Serif
Aa
MenloUIMonospace

Logo Anatomy

Superkalhotky.cz uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Superkalhotky.cz communicates with a balanced, middle-of-the-road voice.

Formality
50%
Confidence
50%
Warmth
50%
Enthusiasm
50%
Technicality
50%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

kalhotkysuperobchodeshopshoptet

Design Playbook

No design patterns detected

Digital Footprint

Built on Next.js, active on 5 social platforms.

Built withNext.js
Social
youtubefacebookinstagramtwitterlinkedin

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Superkalhotky.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Superkalhotky.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Square frames

Signature ShapeSupporting

Square frames in bright colors (yellow, green, blue) are used as a recurring visual element.

Consistency90%
Website
ActiveOccasional

Shoptet font

Typography CodeSupporting

The Shoptet logo uses a specific sans-serif font that is used throughout the website.

Consistency80%
Website
ActiveOccasional

Lifestyle photography

Photography Style CodeSupporting

The website uses lifestyle photography featuring people using laptops and tablets in a bright, modern setting.

Consistency70%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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