Avast
The Everyman“Our VPN app is being updated. A reboot is needed to complete the latest update and keep it working. Learn more”
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Avast anchors on a muted Blue (#384953) as their primary brand signal, paired with Blue (#1d384b), and accented by Orange. The palette leans warm — inviting and energetic.
#384953
Primary
#ffffff
Background
#1d384b
Secondary
#ff7801
Accent
#ff983c
Accent
#ffdec0
Accent
Typography
Headings set in Mier B03 (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Avast uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, abstract.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
Avast is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
stock, product
natural
full_color
flat
top
rounded
moderate
image
Digital Footprint
active on 4 social platforms.
Market Presence
Global presence, based in US, communicating in 12 languages.
US
global
en_us, en, fr, cs, de, es, it, ru, nl, pl, pt, ja
Avast is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Avast. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: abstract
Brand Codes
FF7801
Orange used for primary calls to action and highlights, conveying energy and innovation.
Mier B03
Used for headings and body text, providing a modern and readable appearance.
Avast
The brand is widely known by its acronym.
Orange circle logo
The Avast logo features an orange circle with a stylized white 'A' inside, suggesting protection or security.
Social Media Intelligence
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