SURTEX TRADE
The Innocent“Český výrobce ponožek z merinové vlny Surtex, spol. s r. o. ”
Serves Individuals seeking comfortable and durable socks
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
SURTEX TRADE anchors on Green (#ebf6ee) as their primary brand signal, paired with Green (#179d3c), and accented by Green. The palette leans cool — projecting trust and professionalism.
#ebf6ee
Primary
#179d3c
Secondary
#75c38c
Accent
#f6ddc5
Accent
#a5978b
Accent
#078e2b
Accent
Typography
Headings set in rubik-medium (a sans-serif — clean, modern, and optimized for digital), body in avenir-lt-w01_35-light1475496 (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SURTEX TRADE uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SURTEX TRADE is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
product photography
natural
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on Wix, active on 1 social platform.
Market Presence
Nationwide presence, headquartered in Brno, CZ.
CZ
Brno, CZ
national
cs
SURTEX TRADE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SURTEX TRADE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Emerald Green
#199d3d used as a primary color, conveying nature and quality.
Czech Manufacturer
Emphasis on being a Czech manufacturer of socks.
Merino Wool
Highlighting the use of merino wool in their socks.
Social Media Intelligence
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