Svaz chovatelů jezdeckých pony a malých sportovních koní
The InnocentServes Horse breeders and enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Svaz chovatelů jezdeckých pony a malých sportovních koní anchors on Green (#eef5e0) as their primary brand signal, paired with Orange (#3f2f1b), and accented by Green. The palette leans warm — inviting and energetic.
#eef5e0
Primary
#3f2f1b
Secondary
#d0d3c2
Accent
#9b892f
Accent
#afa282
Accent
#715833
Accent
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Brand Character
Svaz chovatelů jezdeckých pony a malých sportovních koní is warm and approachable.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
en
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Brand Codes
Georgia
Used for body text, giving a traditional and readable appearance.
Pale Green
Used as a background color, evoking a sense of nature and tranquility.
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