Svaz průmyslu a dopravy České republiky
The Ruler“Propojujeme lídry, inovátory a průmysl. Zastupujeme tisíce firem v Česku. Jsme hlavní síla změn v byznysu.”
Serves Employers and entrepreneurs in the Czech Republic
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Svaz průmyslu a dopravy České republiky anchors on a vivid Blue (#0093d6) as their primary brand signal, paired with Blue (#9fd0e8), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0093d6
Primary
#9fd0e8
Secondary
#cde4ef
Accent
#1c2e4b
Accent
#319ed7
Accent
#6cb9e0
Accent
Typography
Headings set in ClashGrotesk (a sans-serif — clean, modern, and optimized for digital), body in Archivo (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Svaz průmyslu a dopravy České republiky uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: corporate, modern, geometric.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
Svaz průmyslu a dopravy České republiky is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
professional, business, event
natural
full_color
flat
top_horizontal
rounded
balanced
image
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: abstract
Brand Codes
Vibrant Blue
Used in the logo and as a primary accent color throughout the website.
Archivo
Used for headings, creating a modern and professional feel.
SPCR
The acronym is used as a shortened version of the full name.
SP logo
The SP logo features a stylized, rounded square shape with the letters 'SP' inside.