Svaz žen
The CaregiverServes Women in the Czech Republic
What Drives Them
Puts people first. Builds trust through genuine care.
The brand's values, personality, and voice profile all point towards a core concept of providing support and empowerment to women within a traditional Czech community. The high warmth and enthusiasm scores further reinforce this.
Color Intelligence
Svaz žen anchors on Blue (#293365) as their primary brand signal, paired with Blue (#1294be), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#293365
Primary
#1294be
Secondary
#7bc7d4
Accent
#525450
Background
#676f92
Accent
#e5eae0
Background
Typography
Headings set in Roboto-Regular (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Svaz žen uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Svaz žen is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Joomla.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Czech Flag Colors
Uses red, white, and blue, colors associated with the Czech flag, in the website design.
Traditional Values
Emphasis on traditional Czech values and community.
Deep Blue
The color #010156 is used consistently in the header and other key elements.
CSSI Logo
The logo features a stylized drawing of a building or construction element over the letters CSSI, all within a grid.
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