Svaz modelářů České republiky z.s.
The InnocentServes Model aircraft enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Svaz modelářů České republiky z.s. anchors on a muted Purple (#857d98) as their primary brand signal, paired with Blue (#020258), and accented by Red. The palette leans cool — projecting trust and professionalism.
#857d98
Primary
#020258
Secondary
#880a25
Accent
#d6d6e1
Accent
#f2f4f2
Accent
#292984
Accent
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Svaz modelářů České republiky z.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: technical, traditional.
Combination Mark
circle
Icon + Text
6/10
Brand Character
Svaz modelářů České republiky z.s. is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
action, documentary
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Dark Blue (#020258)
Used in the logo and for important links.
Playfair Display
Used for headings, giving a classic and slightly formal feel.
SMČR logo
The SMČR logo features a stylized red lightning bolt on a blue background, representing the organization.
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