Světlo od Včel logo

Světlo od Včel

The Innocent

Hřejivou pohodu a Světlo od Včel do každého domova.

Retail·Home & Living·svetloodvcel.cz

Serves Individuals seeking natural and handcrafted home decor and wellness products.

NunitoWarmNaturalTraditionalAuthentic10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

SustainabilityQualityTraditionFamily

Color Intelligence

Světlo od Včel anchors on Orange (#56341e) as their primary brand signal, paired with Orange (#f5a206), and accented by Red. The palette leans warm — inviting and energetic.

#56341e

Primary

#f5a206

Secondary

#d33a36

Accent

#3c840f

Accent

#d00000

Accent

#000000

Background

warm palette(5w/0c)Orange · Red · Green

Typography

Headings set in Arima (a display face — designed for headlines and visual impact), body in Nunito (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
NunitoBodySans Serif
Aa
ArimaHeadingsDisplay
Aa
Arialsecondary_headingSans Serif
Aa
var(--template-font)UISans Serif
Aa
var(--template-headings-font)navigationSans Serif

Logo Anatomy

Moderate detail — balancing distinctiveness with versatility. Style: minimalist, geometric.

Type

icon_symbol

Primary Shape

circle

Contains

Icon

Complexity

4/10

minimalistgeometric

Brand Character

Světlo od Včel is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
85%
Nostalgia
81%
Enthusiasm
78%
Confidence
73%
Formality
42%
Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

včelí voskmedsvíčkypohodudomova

Design Playbook

Photography

natural light, product-focused, lifestyle

Lighting

natural

Color Treatment

natural

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on myshoptet, active on 2 social platforms.

Built withmyshoptet
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Světlo od Včel is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Světlo od Včel. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Icon Symbol
Icon

Primary shape: circle

Complexity40%
minimalistgeometric

Brand Codes

Traditional Craftsmanship

Heritage ElementSupporting

Emphasis on traditional beekeeping and candle-making techniques.

Consistency80%
WebsiteSocial
ActiveOccasional

Pure Beeswax

Proprietary IngredientSupporting

Highlighting the use of pure beeswax in their candles and other products.

Consistency90%
WebsiteSocial
ActiveOccasional

Czech Honey

Cultural SymbolSupporting

References to Czech beekeeping traditions and local honey production.

Consistency70%
Website
ActiveOccasional

Natural Packaging

Packaging CodeSupporting

Use of natural and eco-friendly packaging materials.

Consistency60%
WebsiteSocial
ActiveOccasional

Warm Red Accent

Signature ColorSupporting

Consistent use of #d33a36 for buttons, headings, and accents, creating a warm and inviting feel.

Consistency70%
Website
ActiveOccasional

Honeycomb Flame

Signature ShapeSupporting

A flame icon is set inside a stylized honeycomb shape.

Consistency90%
Website
ActiveOccasional

Světlo od Včel

Typography CodeSupporting

The brand name is written in a distinctive serif font.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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