Swappie
The Ruler“Refurbished iPhones that work like new at prices that make sense.”
Serves Environmentally conscious consumers looking for affordable iPhones
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Swappie anchors on Blue (#212b9b) as their primary brand signal, paired with Yellow (#fefb93), and accented by Blue. The palette balances warm and cool tones.
#212b9b
Primary
#fefb93
Secondary
#bceaf5
Accent
#5560a1
Accent
#dce6ab
Accent
#6b624b
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Swappie uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Swappie is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
urgent
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
multinational, based in NL.
NL
multinational
nl
Swappie is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Swappie. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Yellow
Used for call-to-action buttons and highlights, creating a sense of energy and value.
Poppins
Modern and clean font used for headings and body text, conveying a sense of simplicity and trustworthiness.
Refurbished iPhones
Repeated phrase emphasizing the core offering.
Minimalist Boxes
Simple, eco-friendly packaging reinforces the brand's modern and sustainable image.
Friendly portrait
The brand uses friendly, approachable portraits of people holding phones, often with a slight smile and direct eye contact.
Overlapping circles
The brand uses overlapping circles in the background of their visuals.
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