SweetEnergy.cz
The EverymanServes Agility enthusiasts and dog sport lovers
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#6e6d6b
Accent
#cececd
Accent
#989797
Accent
#1a1613
Text
#403e3d
Text
#fefefe
Background
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SweetEnergy.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SweetEnergy.cz is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Red Accent
The shade #d33a36 is used for key buttons, headings, and accents throughout the site, creating a consistent visual identity.
Vítejte v obchodě agiliťáka
The phrase 'Vítejte v obchodě agiliťáka' (Welcome to the agility shop) is used to greet visitors and establish the brand's focus.
Czech Language
The website is primarily in Czech, reflecting its target audience and local market.
Descriptive Product Names
Product names are descriptive and clearly indicate the item's purpose and features.
Dog Silhouette
A silhouette of a dog jumping over an agility bar is used as a logo.
Cartoon Dog Pattern
A pattern featuring cartoon dogs in various poses and colors is used on the dog collars and leashes.
Social Media Intelligence
7
SweetEnergy.cz. 500 To se mi líbí · Mluví o tom (26). 💯 Originální produkty pro aktivní psy 🏆 Pro pejskaře, kteří chtějí to nejlepší 🐶 16 let zkušeností se psími sporty 📦 Bleskové odeslání skladovek
Recent Posts
SweetEnergy.cz 11 h · Happy Is A State of Mind · Keith Thomas · Kdo to má stejně? … Zobrazit víc Všechny reakce: 7 To se mi líbí Komentář
Kdo to má stejně? … Zobrazit víc
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