Swissmedicus logo

Swissmedicus

The Innocent
Healthcare·Health & Wellness·swissmedicus.cz

Serves Adults seeking natural health solutions

RalewayNaturalReliableTraditionalEffective11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

Naším posláním je zlepšování kvality lidského života poskytováním funkčních bylinných produktů založených na léčivé síle přírody.

QualityNatureHealthTradition

Color Intelligence

Swissmedicus anchors on a vivid Red (#c00d0c) as their primary brand signal, paired with Red (#ebb5b5), and accented by Red. The palette leans warm — inviting and energetic.

#c00d0c

Primary

#ebb5b5

Secondary

#fefafa

Background

#d86b6b

Accent

#e08989

Accent

#d04b4b

Accent

warm palette(6w/0c)Red

Typography

Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Trirong (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast.

Aa
RalewayHeadingsSans Serif
Aa
TrirongBodySerif

Logo Anatomy

Swissmedicus uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Swissmedicus is authoritative and decisive, energetic and passionate.

Confidence
75%
Enthusiasm
70%
Warmth
65%
Formality
55%
Urgency
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

mastbalzámchondrobylinnéUnicatum

Design Playbook

No design patterns detected

Digital Footprint

Built on Shopify, active on 3 social platforms.

Built withShopify
Social
facebookinstagramyoutube

Market Presence

Nationwide presence, based in CZ, communicating in 19 languages.

Origin

CZ

Market Scope

national

Languages

cs, de, nl, fr, en, da, es, fi, it, pl, pt, sv, bg, el, hu, lt, ro, sk, sl

Swissmedicus is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Swissmedicus. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#c00d0c

Signature ColorSupporting

A specific shade of red used for calls to action and branding elements.

Consistency85%
WebsiteAdvertisingSocial
ActiveOccasional

Raleway

Typography CodeSupporting

Used for headings, providing a modern and clean look.

Consistency80%
Website
ActiveOccasional

Herbal Balms

Proprietary IngredientSupporting

Focus on herbal balms and natural ingredients.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Koňská mast

CatchphraseSupporting

Repeatedly mentions 'Koňská mast' (Horse ointment).

Consistency95%
WebsiteAdvertisingSocial
ActiveOccasional

Swiss Cross with Edelweiss

Cultural SymbolSupporting

A white Swiss cross with an edelweiss flower in the center, set against a red background, evoking Swiss heritage.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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