Letní tábor Slunečnice
The JesterServes Children and teenagers
What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
Letní tábor Slunečnice anchors on a vivid Yellow (#deba09) as their primary brand signal, paired with Yellow (#fdfc00), and accented by Yellow. The palette leans warm — inviting and energetic.
#deba09
Primary
#fdfc00
Secondary
#faf4b0
Accent
#798521
Accent
#dcf297
Accent
#a2b66b
Accent
Typography
Logo Anatomy
Letní tábor Slunečnice uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Letní tábor Slunečnice is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
elementary
playful
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Traditional Camp
Emphasizes traditional camping activities and values.
Czech Nature
References to the natural environment of South Bohemia.
Bright Green
Uses a bright green (#22ba00) prominently in the design, reflecting nature and activity.
Sunflower Face
A smiling sunflower with a human-like face is used as a mascot.
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