Taneční klub FORTUNA Zlín
The EverymanServes Dance enthusiasts of all ages and skill levels
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Taneční klub FORTUNA Zlín anchors on a vivid Blue (#001442) as their primary brand signal, paired with Blue (#005bab), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#001442
Primary
#005bab
Secondary
#ffffff
Background
#333333
Text
#0088cc
Accent
#d9edf7
Surface
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Taneční klub FORTUNA Zlín is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, headquartered in Zlín, CZ.
CZ
Zlín, CZ
local
cs
Taneční klub FORTUNA Zlín is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Taneční klub FORTUNA Zlín. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Playfair Display
Used for headings, conveying elegance and tradition in dance.
Czech Dance Tradition
Implied through focus on dance courses and competition results.
Competition Results
Highlighting achievements and rankings in dance competitions.
Social Media Intelligence
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