What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Tanne anchors on Orange (#f2e9de) as their primary brand signal, paired with Orange (#584b3c), and accented by Orange. The palette leans warm — inviting and energetic.
#f2e9de
Primary
#584b3c
Secondary
#b5a189
Accent
#9b8365
Accent
#ef0008
Accent
#e1d5c7
Accent
Typography
Headings set in Damion (a handwritten style — projecting personality and human warmth), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Tanne uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: minimalist, clean.
Wordmark
rectangle
Text
3/10
Brand Character
Tanne is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Dark Red
Used in the logo and some text elements.
Montserrat
Used for headings and body text, providing a modern and clean look.
My Design script
The words "My Design" are written in a distinctive, flowing script font.
Roof shape
A stylized roof shape appears above the "My Design" script.
Založeno 1991 stamp
A circular stamp with "Založeno 1991" (Established 1991) is used as a visual element.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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