What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Tastepoint.cz anchors on a vivid Blue (#3970f4) as their primary brand signal, and accented by Gray. The palette balances warm and cool tones.
#191918
Text
#e7e8e8
Accent
#d0d0d1
Accent
#000000
Background
#ffffff
Background
#3970f4
Primary
Typography
Tastepoint.cz uses Inter across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Tastepoint.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Tastepoint.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Inter
Modern and clean font used throughout the website, providing readability.
Butterfly Logo
The logo features a stylized butterfly icon in blue, positioned to the left of the brand name 'gransy'.
Gransy Font
The brand name 'gransy' is written in a specific sans-serif font, which is a distinctive element of the brand's visual identity.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
