What Drives Them
Values simplicity and honesty. Trusted for being genuine.
The brand emphasizes its location in Liberec, its traditional Czech pub atmosphere, and its connection to the local community through its friendly personality and signature offerings like 'tanková Plzeň'. The high nostalgia score further reinforces this sense of local heritage.
Color Intelligence
Tatáž Pakáž anchors on a muted Orange (#d0c6b9) as their primary brand signal, paired with Orange (#3d1f10), and accented by Orange. The palette leans warm — inviting and energetic.
#d0c6b9
Primary
#3d1f10
Secondary
#844a20
Accent
#000000
Background
#fcfbfb
Background
#b5a391
Accent
Typography
Primary typeface: Sriracha. Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
Tatáž Pakáž is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Food photography, Interior photography
natural
realistic
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Liberec, CZ.
CZ
Liberec, CZ
local
cs
Tatáž Pakáž is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Tatáž Pakáž. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Traditional Czech Pub
Emphasizes traditional Czech pub culture and cuisine.
Czech Beer
Focus on tanková Plzeň, a specific type of Czech beer.
Red Accent
The color #f01111 is used for accents and calls to action.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
